I recently had a listing for a client down on the Texas Coast. The property was a very niche resort property that catered to hunters/fishers. It was an empty home lot and the developer still had lots of their own to sell. So, with the current market and the uniqueness of the property, I knew that the best chance to sell the property would be to grab the attention of someone who was already familiar with the development and already looking in that area. There was no way we were going to be able to out-market the developer. So since my seller was willing to sell at a great price, I went with an almost strictly internet marketing campaign. I immediately setup a property-specific website for the listing. I then wrote about it as well as my broker. Since I was trying to rank the site for pretty specific keywords and didn’t have much competition, the site started to rank very quickly on Google, it was third on the list. I made sure to make the title of the page mention that we were selling below developer’s cost. So when someone searched for our keywords, they immediately saw in Google’s results that we had a lot for sale in the area they were looking for and at a better price. Well, within a few weeks, I got a call from someone who said he had been looking for a lot in that area and came across my site and decided to give me a call. Within 30 minutes we had struck a deal and three weeks later we closed. It was a win-win for everybody.
60 thoughts on “Successful Internet Marketing Campaign”
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putting together a small SEO campaign and posting homes on a site is a great tool. this way you are typically gonna get responses from those who are very interested since they see all the pics and details right there. also, by targeting for specific keywords it makes it a solid list of leads instead of those fishing around. no pun intended 🙂
That is great. I do the same things for builders in my area. One term I have 15 of the top searches on google. If you need ideas hit me up next time
Braxton, that’s phenomenal! I’m glad that you and Bramlett crafted this experiment. When we have a unique situation as this in the future, we will be sure to employ these same tactics. Bravo.
When you narrow down your keywords and really target something very unique, you will almost always be onto a winner. Someone somewhere will find this specifically optimized website/webpage. It just goes to show that you dont have to spend lots of money to advertise a property to it’s fullest whilst maintaining a high conversion ratio. Hit the nail on the head with the keywords and people will find you, don’t be too broad!
Braxton,
That’s amazing! What inspired the idea to use SEO to advertise the property?
I completely understand the idea of finding the key ideas and sell points to use
and then targeting a specific audience. I find it clever to use SEO as a means
to an end. In this case, it sounds like it turned out great for you. And I’m sure
registering the domain was easy. Nice.
Excellent, Have to keep up with the times. This is the way to do it. Thank you for sharing.
Braxton,
This is a very effective tool. I have used wordpress to also build some single property sites. You should check out the various tools available for creating slide shows…
Great work on the experiment. Thinking outside of the box is fundamental to our business. We have a lot of different markets with different MLS systems. This is a great solution.
Great idea! Putting together an SEO campaign for a single property is the such a smart thing to do. Its amazingly targeted, and has to be fairly easy to rank well on Google. As you found, the keywords cannot be that competitive. Nice work for sure.
I like your idea on how you do your marketing campaign. I haven’t try that before but with what you said, I think I should probably try that also.
Yep there are many ways you can run online campaigns for specific properties – can also do adwords campaigns on them for example.
That is encouraging to here a good seo campaign. We do seo here in Cincinnati and have had some good results. I guess it just depends on who is running the campaign and how.
That was a nice strategy Braxton. It only show how powerful internet marketing campaign is to our business.
That was a great move with the title inclusion. I think the skillful internet marketer can win out. Bravo for you and your skills.
It surely beats paying for ads in the newspaper that you may or may not get any calls from – the internet is great if you know what youre doing. Great story!
No doubt for that, today’s trend in marketing your home or something about real estate is through the used of online marketing: online listings, blogs, real estate websites etc.,
Excellent for you and the client. As this worked out simply and effectively you will most definately be on the rollodex of the person for whom you sold the property which has the potential for future leads. A realtor who is both creative and effective is a rare and wonderful thing. We, this week, purchased a house through a like minded realtor in central Florida. Fabulous 3200sq ft 4 bedroom with office, 3 bath 3 car garage concrete block home built in 2004, went from listing to contract in under 3 hours by calling us first. Deposit in escrow and closed in 7 days, we purchased with cash in hand for less than $25 per sq ft.
Great work on the internet campaign. I try to do things like that for my unique properties as well. I think I have 3 old property websites that all rank for Cedar City Horse Properties. Anyways great work and let me know if you have any other ideas.
First of all thanks for showing the Internet marketing tips and tactics here i really appreciate the details you have mentioned here and i am sure i will use this for my business…………..:)
Taking it all in. All my investment properties are unique really, and all over the UK. What happens to your property specifiic blog after? Can you use its already hard fought for rank again. I deal in UK pubs for sale so key words would be the same I suppose?
@S George, I just leave the site up with links to my main site. Hopefully, some users will land there and then follow it to my main site.
3 keys- a A specialized property with limited, but specific, appeal. The lack of keyword competiton allows you to rank quickly- and last, Google loves exact match, so your Title/description drew your exact buyer. Good story, good to connect
Way to go! Figuring out all this website stuff doesn’t take a brain surgeon. Just some time and common sense.
Sure beats wasting your time in the paper!
Yep putting up a site for a single listing can work like a charm! It gives you the ability to go after better targeted keywords for that property instead of trying to optimize your site for location. Oh and by the way, I love the blog… keep it up! Thanks.
Hey looking for more new tactics and tricks for internet marketing keep updating post like this………………….
You’ve got to love successful campaigns like this. Sometimes choosing the right keywords when marketing like this is the best way to achieve results and a positive ROI.
Nice! Why anyone is still taking out ads in the real estate magazines or in the paper is beyond me!
Hey that’s great hearing from you. I will also try to use the same strategies……………
Nice article, you gotta love google and geo targeted keywords. Cool site about the lot too.
Wow! That’s great! You are very successful. I am also doing the same! SEO is really a big help in selling.
Thinking outside of the box is fundamental to our business. We have a lot of different markets with different MLS systems. This is a great solution.
antalya
Congratulations. I admire your imaginative approach to marketing. You deserve the success you achieved. We will be looking to follow your example!!
great idea! thanks for posting this.
Great idea. On our site, http://www.gohoming.com, we try to use broker profiles to deploy this tactic and market REO homes for sale. In Texas, we do not have any profiles up as of yet but I do like this idea.
In this day and age, Internet Marketing is going to be the key to success for realtors. The days of networking strictly in person are over. To outdo other realtors in your area you have to learn and apply such techniques as you did to sell the property quickly. Congratulations on your success.
if you really serous about keywords, you will almost be a winner. If you properly optimize your website you don’t have to spend lots of money to advertise a property to it’s fullest whilst maintaining a high conversion ratio. Optimize your website for target keywords and people will find you!
I’m always looking for ways to improve my internet marketing. Thanks for sharing your successful example! Keywords are so critical and it is a HUGE bonus when you can monopolize on the less used search terms.
My husband and I have been looking for some land in a VERY SPECIFIC area of Illinois. I often type the area in the google search to just see if someone is promoting something that I am not aware of. Great idea for any property, really – but especially when you have something specific and unique!
Internet marketing is the wave of the future. Millions of home buyers are looking to the internet to start the process. just use googles keyword tool and make blog posts with those keywords. Right now it’s easy money!
Thanks for the post. Very informative. I have always believed in internet marketing as the most cost effective way to get your products and services in front of the masses.
With the development of private property ownership, real estate has become a major area of business, commonly referred to as commercial real estate. Purchasing real estate requires a significant investment, and each parcel of land has unique characteristics, so the real estate industry has evolved into several distinct fields and this Internet Marketing Campaign is really appreciating.Thanks.
The conflict of interest that developers have when it comes to re-sales is not often discussed. The problem is compounded where we operate – Central America – because there is no MLS. So re-sales often don’t get any exposure at all. Real estate agents like to keep their relationship with the developer on a good footing so may not always be that motivated either. Often the only option a re-seller has is to do the marketing work themselves. The approach you mentioned in your post makes a great deal of sense.
Thanks for the post, Nice & informative blogs.
I’m Interesting view point.Engel & Voelkers California Engel & Völkers is one of the leading European real estate companies. There brand is known for serving exclusive property buyers and sellers with a worldwide standardized system.
I like your method. It was very focused and targeted marketing and therefore a lot easier to get ranked quickly in Google. In our Tampa property management company, we do a lot of SEO stuff to rank our website but I haven’t tried it to sell properties. I will have to give it a try.
Without a doubt, internet marketing for Realtors has got to be a part of your campaign. I have heard statistics as high as 80% of all home buyers start their search on the internet.
Creating websites for specific listings has become a very effective tool to market listings. It’s great for your clients when you can deliver poetical clients in such a timely manner.
The more the specific your Market Campaign, the more it would be successful, nice article!
I love online marketing. SEM .. SEO .. geographically directed campaings always proove fruitful.. those are tools that will keep your cost low and keep your marketing budget on check.
Excellent ! Thanks for sharing.
Hey Braxton,
This is a great idea, but one that is quickly becoming saturated if you have to compete with developers. I would highly suggest you look into Facebook as a marketing tool. Imaging targetting everyone over the age of 30 within 200 miles of that area with an ad that says “We know you like hunting… Why not buy a place to do it?” The clicks are crazy cheap, though, not free like much of your SEO effort was.
Congrats on the successful internet marketing campaign.