I recently had a listing for a client down on the Texas Coast. The property was a very niche resort property that catered to hunters/fishers. It was an empty home lot and the developer still had lots of their own to sell. So, with the current market and the uniqueness of the property, I knew that the best chance to sell the property would be to grab the attention of someone who was already familiar with the development and already looking in that area. There was no way we were going to be able to out-market the developer. So since my seller was willing to sell at a great price, I went with an almost strictly internet marketing campaign. I immediately setup a property-specific website for the listing. I then wrote about it as well as my broker. Since I was trying to rank the site for pretty specific keywords and didn’t have much competition, the site started to rank very quickly on Google, it was third on the list. I made sure to make the title of the page mention that we were selling below developer’s cost. So when someone searched for our keywords, they immediately saw in Google’s results that we had a lot for sale in the area they were looking for and at a better price. Well, within a few weeks, I got a call from someone who said he had been looking for a lot in that area and came across my site and decided to give me a call. Within 30 minutes we had struck a deal and three weeks later we closed. It was a win-win for everybody.